For business
Prognostic modeling
ModelField’s flagship service: testing business decisions on a living systemic model. Three modes - diagnostics (“what is happening”), change instrument (“how to fix it”) and scenario modeling (“what happens if”).
Seven scenarios
Product launch
Up to 45% of new products fail. Classic research measures words, while purchase decisions are made differently. Learning…
Naming & rebranding
A new brand image can alienate the audience that supported you for years. Loyal clients behave like “hidden shareholders…
New market entry
A new segment or country is a bet with a long feedback cycle. A mistake costs a year of work. Existing clients may react…
Strategy & change
Resistance to change is not sabotage - it is the system’s unconscious loyalty to what exists. If you don’t see where it …
Team & hiring
Conflicts that agreements don’t solve; turnover without visible causes; burnout of the best. The symptom is almost never…
Systemic check
Preventive diagnostics without an acute problem: is the organization healthy, and what deserves attention before it beco…
Family business
In a family company two systems operate at once - and at the critical moment family processes override business logic. S…
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